“We don’t want to end up like Millennials.”
The contours of the Millennials are now clear: A human born in 1996 was five years old in 2001 — too young to incorporate 9/11 as a life event; in 2007 that now 11-year-old was observant enough to notice everybody older than her was staring at their mobile phone. In other words, humans born from 1996 on are not working from the same canvas as Millennials. They are GenZ.
We know, you’ve got questions about this. We do, too.
What are the newly-graduating GenZ’s points of differentiation from Millennials?
What has GenZ learned from watching Millennials advance into positions of power, or just keep up?
How did the teachings of GenX parents influence their worldview versus the Boomers who raised Millennials?
Why are we all still obsessing about Millennials when 77% of GenZ is already earning discretionary income?
There are a lot of questions we can and will be asking about this exciting — and we say, inspiring — cohort at our December workshop on GenZ. But, there’s one big question you should be asking your team and your leadership: Are we on top of this change? As the title above and research show, GenZ is different from Millennials. Do business leaders of incumbent companies understand this? Some of us see the changes happening at the breakfast table, but is it happening in the business, and if so then where?
As if trying to drive digital transformation for your Fortune 1000 company so it can keep up with disruptive Unicorns built by — and for — Millennials isn’t enough of a challenge, it’s quite likely those Millennial-built companies will make adjustments to GenZ preferences easier and faster than legacy brands.
At Orange, our brand strategy is built around these six fundamental human-centric ideas: Home, Well-being, Family, Work, Money, and Fun. GenZ is already shaping up to be the vanguard of radical reinvention across these realms. What does Home look like to a generation that wants Work to be Fun and come with flexible hours? If your business model involves lending, what does debt look like to a GenZ who is already thinking about retirement savings in their teenage years? It is time to put away assumptions and focus on what experts, practitioners, and the Millennials who build the services GenZ loves can teach us.
With this post, we are announcing a multidisciplinary drive to describe the Leaders of the Future. Our workshop’s title says it all: How GenZ is Changing the World on December 7th will aim for a diverse set of speakers and formats. Analogous to the ambitious attitude of these leaders of tomorrow, we will be asking not “What will GenZ buy?” so much as “What will GenZ build?”
To request an invitation, please click here.