Orange Silicon Valley’s programs cover a wide range of the most exciting topics in tech and innovation, touch on important trends in consumer markets, as well as the enterprise. Augmented and virtual reality is one of those arenas.
Virtual reality (VR) is an interactive, computer generated experience that can fully immerse participants, making it seem as if they are in a completely new settings, transmitting auditory and visual simulations. Augmented reality (AR) contains a user within a real-world environment, providing them with layers of augmented information. In many cases, the AR experience can thus provide users with insight into the physical setting around them.
One of the most popular use cases for VR is video games and electronics. With a VR headset, video games provide a three-dimensional interactive setting that the user can participate in. Within the construction industry, AR and VR allow customers to take a tour of a new property, before foundations have been laid. Additionally, new technology is making it possible to display sporting events, making it seem to users as if the events are being watched live. But the use cases aren’t just confined to consumers’ homes.
“AR/VR can help transform enterprise in different use cases, such as human resources trainings, exploring different education perspectives that result in higher retention rate of learning, allowing people to see the unseen, collaborate and communicate, promote a greater user experience, and help achieve a higher productivity and efficiency levels so employees can finish tasks more effectively, thus reducing cost for the company.” –James Li, Principal AR/VR
Researchers at OSV are focused on work that goes beyond consumer-based products and implementing AR and VR in enterprise use cases in order to address customer needs and challenges. OSV studies how to combine AR and VR with other technologies, such as performance computing, machine learning and artificial intelligence, IoT, and the blockchain. Researchers want to find vertical use cases for AR and VR, coupled with these other technologies. Cases might include scenarios such as how real-time data visualization within AR can be applied to tasks at work.
Currently, a third area of interest is mixed reality, a combination of AR and VR. Mixed reality provides a platform that combines real and virtual worlds where physical and digital objects can co-exist at the same time. Topics in this category include three-dimensional facial tracking, emotion tracking, and stimulation tracking.
To learn more about the AR/VR/New Content program at Orange Silicon Valley, visit the official program page. Additionally, Orange Silicon Valley will host its biannual Silicon Valley Executive Summit taking place in our office, from November 12-15. The summit will gather top executives, VCs and startups to discuss the creative ways Silicon Valley companies are embracing digital transformation. This year, we’ll continue to explore the technologies and investment trends impacting global growth, focusing on topics such as robotics, autonomous systems, AR/VR, and quantum computing.