Orange Silicon Valley recently asked Julien-David Nitlech, a partner at Iris Capital and Orange Fab mentor, to share his thoughts on what potential investors look for in startups. His firm specializes in the digital economy within a pan-European scope of interest.
Nitlech mainly works with early stage investments, primarily in France, with interests in cloud and mobile technologies, e-commerce platforms, enterprise software, and the Internet of Things. Here are the three things he says investors look for in a startup.
“The first thing you can invest in is a team. Markets change, products evolve, and one thing you’ll have to deal with throughout the investment is the team. Is it capable to adapt? Are they smart enough to see the paradigm; are they fast enough to address it?”
“The second thing we invest in are markets. What’s interesting is the strategy disruption that you bring, and the commonality of the need that you address. To see if you can gain traction, generate an alliance around you.”
“Product is the third thing. We look for a product that fits a need. One thing I’ve always been different towards, including in my own startup, was: nice to have. You think it’s great and that everybody wants it, but the truth is, it’s nice to have. So you’ll have a growth and then you will stagnate. That’s not what you’re looking for.”
You can watch the full video with Nitlech here.