On December 7th, Orange Fab is hosting a one-day intensive workshop on the latest insights and strategies for successfully engaging the next generation of entrepreneurs and creatives: GenZ.
As if trying to drive digital transformation for your Fortune 1000 company so it can keep up with disruptive Unicorns built by–and for–Millennials isn’t enough of a challenge, it’s quite likely those Millennial-built companies will make adjustments to GenZ preferences easier and faster than legacy brands.
At Orange, our brand strategy is built around these six fundamental human-centric ideas: Home, Well-being, Family, Work, Money, and Fun. GenZ is already shaping up to be the vanguard of radical reinvention across these realms. What does Home look like to a generation that wants Work to be Fun, and come with flexible hours? If your business model involves lending, what does debt look like to a GenZ who is already thinking about retirement savings in their teenage years? It is time to put away assumptions and focus on what experts, practitioners, and the Millennials who build the services GenZ loves can teach us.