Retail isn’t shrinking, it’s changing.

  • David Martin

Retail isn’t shrinking; it’s changing. Cookie-cutter retail is out. Brick & mortar stores must deliver on authentic experiences that are fresh and integrate into our lives. We have entered the era of the empowered consumer: smartphones enable us to compare styles, prices, and brands wherever and whenever. Today lifestyle brands succeed by not only offering a place to shop, but connecting us in the real world with communities of like-minded people.

To create value with the new currency of data-driven insights, brands are working harder than ever to transform IT systems. The goal is a seamless experience for customers and sales associates alike, but we’re not quite there yet. Online, pure play e-commerce companies are recognizing their limitations, and finding ways to test and build a physical presence.

The future of retail will be tailored interactions driven by our immediate intent as well as context, preferences, and past purchase behavior. Personalization is the key to reinventing delight, word of mouth, and the enduring goal of brand loyalty from return customers.

Opportunities for corporate partners

  • Executive briefing on New Retail
  • Proof of Concept definition & scoping
  • Customer Journey  reinvention
  • Startup ID and introduction

Impacted industries

  • Health & Wellness
  • Financial Services
  • Travel & Hospitality
  • Luxury Goods
  • Cosmetics
  • Fashion/Apparel
  • Telecom
  • Supermarket/Grocery
  • Sporting Goods

Related topics

  • Personalization
  • Social media
  • Millennials/GenZ
  • Internet of Things
  • Big Data/Machine Learning
  • Chatbots/Voice Search

Recent publications from Orange Silicon Valley on this topic

  • Interview: Personalization from retailers will shape new expectations for GenZ (Nov, 2017)
  • How Can I Help?  The Rise of Chatbots (July, 2016)
  • Untangling Customer Experience, User Experience, and Customer Service (May, 2016)
  • Alexa and the conversational interface (April, 2016)
  • Can David replace Goliath in shipping your packages? (July, 2015)

Contact us

Got a proof of concept idea or a deck we should review? Send an email to David Martin, our Retail/Commerce lead.