The origins of this research project lay in conversations embedded with questions: why do we sequester ourselves in big buildings when more and more of the information we need is outside in the world of customers, partners, and a growing collective pool of knowledge on the web? In a global moment that gave us “too big to fail” what is the advantage of big? And in a global generational sea-change, where Gen Y talent collectively knows and shares more than the embedded ‘senior’ management hierarchy, how much knowledge – tacit and explicit – pouring through the realtime Web can be leveraged in traditional hierarchical corporate 1.0 structures?

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